Is "i" Passé? What The Apple Watch Is Telling Us About Technology Branding

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Apple's stylish marketing: Why the fashionable Apple Watch succeeds where a tech-heavy iWatch …

Apple’s triumphs over the past 15 years include but not are not limited to: saving the music industry from its own self-destruction, helping to bring movies into the digital era, showing that retail can be cool and make a huge difference to the bottom-line, putting a shed load of songs … Continue reading

Apple iWatch Global Pre-orders News, Rumors: Analyst Says Apple Watch Total Pre-orders Cross …

Even as Apple Inc. is quiet about the official numbers of Apple Watch preorders, various research firms and analysts have been coming out with different estimates and guesses. KGI Securities analyst Ming-Chi Kuo, whose predictions regarding Apple products have come true in the past, has come out with the most … Continue reading

Understanding the first generation of Apple Watch apps

As devices and capabilities changes, so too does the very definition of “apps”.

Messages used to be an app I launched constantly. Now it’s often something I access through Siri or, more often than not, interactive notifications from anywhere on my iPhone. Likewise, PCalc used to be an app … Continue reading

KSU student launches business to accompany Apple Watch

KENT, OH (WOIO) – Apple launches its iWatch next month and one enterprising Kent State University student is ready to capitalize and help users accessorize with style.

Like most seniors, Kent State student Spencer Nicol has started job hunting, but in the meantime, he’s working on his own business. 

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Hands-on Apple Watch details surface: Battery Reserve mode, Glance, apps and more!

Just ahead of of Apple’s ‘Spring Forward’ event on March 9, some sources with hands-on experience with the Watch have disclosed vital details to 9To5Mac. The sources have divulged details about the battery performance, apps, touchscreen and more.

Earlier, there … Continue reading

#AppleLive: Will Apple's Monday Watch event leak iPad Pro, Apple Car details?

It’s time for Apple Watch, final

The Cupertino-based tech titan has sent out invites for an ‘invitation-only’ event on Monday, March 9, and evidence is fast building up that it is all about Apple Watch this time.

“Please join us for an invitation-only event at the Yerba Buena Center for … Continue reading